MEET ALY MORFORD
From day one, I have been an overly excited creative dreamer with a strong entrepreneurial spirit. From a young age, I had a dream of owning my own flower shop. I built that dream into a reality with a college education, a flower shop job, a TINY bit of life experience and endless amounts of help from my family, friends and my husband. We opened up our doors for business in my hometown of San Clemente, CA. I spent most of my 20's building my dream into a successful and sought after Floral Design Business that was very proudly featured in multiple print and online publications for styled shoots, weddings and home decor such as Rue Magazine, California Wedding Day, Wedding Chicks, Style Me Pretty, Ceremony Magazine, Be Inspired, 100 Layer Cake, Green Wedding Shoes, Ruffled, Grey Likes Weddings, Junebug Weddings and more.
That business grew me up, taught me about REAL LIFE, really showed me what I wanted and the best ways to go out and get it. As the business grew over the years, it started to morph itself into other forms of design, leading itself effortlessly into Interiors. Past wedding clients were reappearing in the business as Interior Design clients and a new business route began to naturally take shape.
This evolution of business and life has led straight to where you are today, Pure Salt Interiors. To me, the home is such an important place, where you rest your heart, build your family, come together, grow and learn and LIVE. LIFE happens in the home. I think it is our job to honor the home, make it beautiful, functional, fun and ALIVE for everyone who may enter. So from me to you, THANK YOU for joining us on this path, we hope you find our work inspiring, uplifting and useful to your lives.